Houck & Associates



					From national sales meetings to in-house training and consulting, Houck & Associates brings healthcare organizations industry experience that few can match. From top management positions with leading companies to marketing and sales, as well as managing and providing care, our hands-on expertise brings clients a broader range of practical, real world solutions. The ability to understand the issues, to identify opportunities from management as well as sales, marketing and provider perspectives. Houck & Associates’ consulting work with healthcare providers brings an added dimension to our work with suppliers, because we know first hand the current issues healthcare providers are facing on the front lines of today’s fast changing market. The result? Rather than being blind-sided by provider trends, our clients can weave the latest changes in reimbursement, cost reduction and care management into effective sales and marketing strategies to really partner with providers and go beyond yesterday’s feature and benefit selling. Before founding Houck & Associates, Suzanne Houck served as health care consultant with KPMG Peat Marwick, a leading healthcare consulting firm. She also served as Chief Operating Officer of Critical Care Incorporated and the senior management of GeriMed of America where she led the sales and marketing of a chain of national outpatient centers. Ms. Houck also is a frequent speaker at national conferences and publishes articles on changes and opportunities in the health care market. Why Choose Houck & Associates? Healthcare Is Our Only Business Unlike generic training and motivational programs that use the same content to also sell computers and cars, our programs are built around the fast changing needs of health care managers. Like integrated delivery networks and how reimbursement trends are shaping provider purchasing. Each Project Is Customized We start with in-depth interviews of your key staff regarding your unique strengths as well as current problems. This is followed with a thorough review of current marketing materials, annual report and key sales strategies. Only then do we develop your final training content. We also recommend time in the field listening and learning from front line staff. We Present Regularly At National Industry Conferences National Managed Healthcare Congress, Medical Imaging Expo, and the Institute For International Research and Healthcare Financial Management Association are some of the leading healthcare industry organizations that we consult with as well as speak at national conferences. We Also Work With Hospital CEOs Houck & Associates also consults for top managers in healthcare. In addition, national provider organizations like American Hospital Association, Healthcare Financial Management Association and American Medical Group Association regularly invite us to speak at national educational conferences. This helps us stay at the forefront of emerging trends and provider needs.










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