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Corporate Strategy Development
Provided numerous on-site strategy development
programs with leading national healthcare capital
equipment, supply, device and pharmaceutical
companies. Projects include identifying target markets,
developing overall and marketing strategy for a number
of regional and national markets.
Sales & Marketing Strategy Development
Worked with key management and staff of leading
international cardiac assist device company to redesign
sales and marketing strategy. Work included developing
specific programs, identifying target markets, assisting
sales management and staff in the field and conducting
corporate training session at global sales meeting.
National Marketing Program
Developed highly effective healthcare marketing
program to increase market share that was
implemented in leading national pharmaceutical
company. Project included marketing strategy and
sales material development.
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